If you have spent any time on TikTok, Instagram or YouTube, you have probably come across a Costco video without even looking for one.

Sometimes it is a quick clip showing an interesting product found inside a warehouse. Sometimes it is a Costco food review, a shopping haul or a strange food combination. And sometimes, a simple Costco moment turns into a full-blown internet trend.

That is what makes Costco video such an interesting search topic. It is not the name of one particular video. It is a broad term covering the growing amount of Costco-related content appearing across social media.

The trend became especially noticeable with the rise of the Costco Guys, the father-and-son duo A.J. and Big Justice. Their enthusiastic Costco videos, recognizable catchphrases and “boom” ratings turned ordinary warehouse shopping into a recognizable piece of internet culture. Their March 2024 “We’re Costco Guys” video eventually became one of their best-known clips.

But the Costco video phenomenon did not stop there.

In 2026, Costco itself became part of another viral video moment when CEO Ron Vachris appeared in a short clip eating the company’s famous $1.50 hot-dog combo. The video attracted millions of views and became part of a broader social-media trend involving executives trying their own company’s food.

More recently, Costco used an Instagram video to tease the return of its popular twisted churro, turning a simple food-court update into another social-media conversation.

So, what exactly makes Costco videos so popular, who are the Costco Guys, and why does Costco continue to appear in viral social-media trends?

Let’s break it down.

What Is a Costco Video?

A Costco video is simply video content related to Costco.

There is no single format that defines it.

A Costco video might show someone walking through a warehouse, discovering a new product, reviewing food from the food court, sharing a shopping haul or reacting to something unusual they found during a Costco trip.

Other videos are created specifically for entertainment.

These can include memes, challenges, comedy clips, reactions and viral trends.

Some of the most common Costco video formats include:

• Costco shopping videos
• Costco haul videos
• Costco Finds videos
• Costco food reviews
• Costco food-court videos
• Costco product reviews
• Costco TikTok videos
• Costco Instagram Reels
• Costco shopping tips
• Costco food hacks
• Costco Guys videos
• Costco memes
• Costco viral clips

This variety is one reason the keyword Costco Video has a much broader meaning than it may initially appear to have.

Why Are Costco Videos So Popular?

There is something unusually easy about turning a Costco trip into content.

A shopper can walk into a warehouse without planning to make a video and still find several things worth talking about.

Maybe there is a new snack.

Maybe a seasonal product has returned.

Maybe an old favorite is suddenly back on the shelves.

Maybe the food court has introduced something people have been waiting for.

Or maybe someone simply finds a ridiculously large product and decides it deserves to be filmed.

That combination of familiarity and surprise gives Costco content a natural appeal.

Costco Is Full of Discoveries

One of the biggest reasons people watch Costco videos is curiosity.

Viewers want to know:

What’s new at Costco?

What did people find this week?

Is that product available at my warehouse?

Is it actually worth buying?

This is where Costco Finds videos become useful.

Instead of searching through an entire warehouse themselves, viewers can see interesting products through someone else’s camera.

Food Makes the Content More Entertaining

Costco’s food court has become a recurring subject of online conversations.

The hot dog, pizza, chicken bake, cookies, churros and other food-court items are familiar to millions of shoppers.

That makes them easy subjects for:

• reviews
• taste tests
• comparisons
• reactions
• food hacks
• memes

Food also works particularly well in short-form video because viewers can understand the subject almost immediately.

Costco Has a Strong Community

Costco shoppers often have strong opinions about the products they buy.

They may debate which item is worth the money, which product disappeared too soon, which food should return to the menu or which new product is worth trying.

That naturally creates comments and conversations around videos.

And once viewers start adding their own experiences, a simple shopping clip can become a much larger discussion.

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The Costco Guys and the Viral “We’re Costco Guys” Trend

When discussing Costco videos, one name deserves special attention:

The Costco Guys.

A.J. and Big Justice became widely recognized online through their energetic father-and-son videos featuring Costco shopping, food reviews and recurring catchphrases.

Their content eventually developed its own recognizable language.

Instead of simply reviewing food, they created a style around exaggerated reactions, the “boom or doom” rating system and their enthusiastic approach to Costco products.

Their March 2024 “We’re Costco Guys” video became a major turning point.

The clip used a simple format, familiar Costco imagery and the duo’s personality to create something that viewers could easily recognize and imitate. The trend subsequently produced TikTok edits, duets, memes, drawings and other variations.

Who Are the Costco Guys?

The Costco Guys are A.J. Befumo and his son Big Justice.

Their videos originally covered more than Costco, but their Costco content became the defining part of their online identity.

A typical Costco Guys video might include:

• a Costco food item
• a product reaction
• a shopping trip
• exaggerated enthusiasm
• the “boom” rating
• one of their recognizable catchphrases

The father-and-son format also gives their videos a family-oriented feel that separates them from ordinary product-review content.

Their popularity grew rapidly during 2024, with their Costco videos becoming recognizable far beyond the Costco community. Rolling Stone reported that their March Costco video had passed tens of millions of views and that their audience had grown substantially during the months following the viral clip.

What Made the Costco Guys Video Different?

The interesting thing about the original viral video is that the idea itself was extremely simple.

There was no complicated explanation.

There was no technical tutorial.

It was basically a father and son enthusiastically talking about being Costco shoppers.

That simplicity made the format easy to remember.

And once people understood the joke, they could participate.

That’s an important characteristic of internet trends.

A video doesn’t necessarily become a meme because everyone watches it once.

It becomes a meme when people start doing their own version of it.

That is exactly what happened with the Costco Guys format.

The “Boom” and “Doom” Ratings

One of the most recognizable elements of Costco Guys content is their rating system.

Instead of using a conventional numerical score, products can receive a “boom” or “doom.”

A product that gets an enthusiastic reaction earns a boom.

A disappointing one gets a doom.

The simplicity of this system makes it easy for viewers to understand and remember.

It also gives the creators a recurring format that can be applied to different foods and products.

That helped turn individual Costco reviews into a recognizable series rather than disconnected videos.

The Costco CEO Hot Dog Video

Another Costco video that received enormous attention in 2026 featured Costco CEO Ron Vachris.

The concept was remarkably straightforward.

Vachris went to the Costco food court and ate the company’s famous $1.50 hot-dog-and-soda combination.

The clip was filmed in a casual style and focused almost entirely on his reaction to the food.

The video quickly attracted millions of views, reportedly reaching nearly nine million views in less than a day.

What made the clip interesting was that it did not feel like a traditional corporate advertisement.

Instead of presenting the product through a polished commercial, the CEO was simply sitting down and eating it.

That made the video feel closer to the type of content people normally encounter on social media.

Why Did the Costco CEO Video Get So Much Attention?

The video combined several familiar Costco elements.

A recognizable product

The $1.50 hot dog is strongly associated with Costco.

A recognizable executive

Seeing the CEO personally eat the product made the video different from an ordinary food advertisement.

A casual setting

The food court is a familiar place for Costco shoppers.

A simple idea

Viewers did not need any background information to understand what was happening.

A broader social-media trend

The video appeared during a period when other restaurant and food-company executives were also posting videos eating their own products.

That gave Costco’s clip an existing cultural context and helped it fit naturally into the conversation.

Why the Costco Hot Dog Is So Important to Costco Videos

The hot dog is more than just another menu item.

For many Costco shoppers, it represents part of the traditional Costco experience.

The famous combination of a hot dog and soda at a low price has become one of the retailer’s most recognizable food-court features.

That is why a video involving the hot dog can instantly connect with people who already know the product.

It also gives creators plenty of opportunities.

Someone can make a video about:

• the price
• the taste
• the size
• the history
• whether it is still worth buying
• how it compares with other food-court items
• different ways of eating it

The same product can therefore generate dozens of different video ideas.

Costco Food Court Videos

If you search for Costco videos, food-court content is almost impossible to miss.

The reason is simple: Costco’s food court has products that shoppers already recognize and discuss.

A food-court video might be a quick taste test or a much longer review.

Some creators simply show what they ordered.

Others compare multiple items.

And some turn a Costco food item into a full-blown social-media experiment.

Popular topics include:

• Costco hot dog
• Costco pizza
• Costco chicken bake
• Costco cookie
• Costco churro
• Costco ice cream
• Costco food hacks
• Costco food reviews
• Costco menu changes

This gives the food-court category a much longer life than a single viral clip.

The Return of the Costco Churro

One of the most recent examples shows how Costco can turn a menu change into a video trend.

In September 2026, Costco posted a short social-media teaser hinting that a popular food-court item was coming back.

The video intentionally did not immediately reveal the item.

Instead, viewers were left guessing.

People suggested different possibilities in the comments before Costco later confirmed that its twisted churro was returning for a limited time.

The returning churro was announced at $1.49, with availability rolling out across U.S. warehouses and exact timing varying by location.

That is a great example of how a simple announcement can become a piece of social content in its own right.

Instead of saying:

“The churro is back.”

Costco turned the announcement into a small mystery.

And the audience became part of the reveal.

Costco Finds Videos

One of the most useful Costco video categories is the Costco Finds format.

These videos usually focus on products that catch someone’s attention while shopping.

A creator might walk through a Costco warehouse and point out:

• a new snack
• a seasonal product
• a kitchen gadget
• clothing
• electronics
• furniture
• beauty products
• holiday merchandise
• Kirkland Signature items

The appeal is obvious.

A viewer doesn’t necessarily want to walk through every aisle of a warehouse to discover what’s new.

A short video can do that work for them.

Costco Shopping Haul Videos

A Costco haul is slightly different from a Costco Finds video.

A haul usually focuses on what the creator actually purchased.

For example:

“Here’s everything I bought at Costco today.”

The creator may then show each product and explain why they purchased it.

Haul videos can be useful because they provide a realistic look at someone’s shopping trip.

They can also lead to follow-up conversations.

Viewers may ask:

• How much did everything cost?
• Would you buy that again?
• How does it taste?
• Is it available at other Costco locations?
• Which product was your favorite?

That interaction is part of what keeps shopping content active.

Costco Product Review Videos

Product reviews are another major part of Costco’s video ecosystem.

A creator may spend several minutes testing or discussing a product before giving their personal opinion.

These videos are especially useful when the product is expensive, large or sold in a multipack.

Instead of purchasing something blindly, viewers can first see:

• what comes in the package
• how the product looks
• how large it is
• how it works
• how it tastes
• what the creator liked
• what the creator disliked

The important distinction is that a creator’s opinion remains a personal opinion.

A product being called “amazing” in a TikTok does not automatically mean everyone will have the same experience.

Costco TikTok Videos

TikTok has played an important role in turning Costco shopping into entertainment.

Search for Costco-related content and you will find several different types of videos living side by side.

Costco TikTok content often includes:

• Costco Guys
• Costco Finds
• Costco hauls
• Costco food reviews
• Costco food hacks
• Costco shopping tips
• Costco deals
• Costco memes
• new product discoveries
• reactions to food-court changes

The platform also makes it easy for one Costco video to inspire another.

Someone sees a product.

They buy it.

They review it.

Someone else responds to that review.

Another creator tries the product.

And suddenly a single Costco item has become a mini trend.

Costco Instagram Reels

Instagram Reels are another important part of Costco’s video presence.

Reels can be used for:

• product announcements
• food-court updates
• new products
• seasonal content
• customer reactions
• short shopping clips
• humorous content

The recent churro announcement is a good example.

Costco first used a Reel to tease the returning item and later used another video to reveal it.

That approach turns an ordinary product update into a small story.

What Are Costco Haul Videos?

A Costco haul video is essentially a visual shopping list.

The creator shows what they purchased and often explains why.

For viewers, these videos can answer a very practical question:

“What are other people actually buying at Costco?”

Some haul videos are focused on groceries.

Others might cover household products, clothing, furniture, electronics or seasonal merchandise.

The format works because it combines entertainment with useful information.

What Are Costco Food Hack Videos?

A Costco food hack video usually takes a familiar product and presents an unusual way to prepare, combine or eat it.

For example, creators might experiment with:

• combining food-court items
• adding toppings
• pairing desserts
• turning one Costco product into another meal
• testing unusual combinations

Some hacks are genuinely useful.

Others are simply designed for entertainment.

That’s why viewers should treat viral food hacks as experiments rather than official Costco instructions.

Different Types of Costco Videos

Type of Video	Main Focus
Costco Viral Video	A clip receiving widespread attention
Costco Guys Video	A.J. and Big Justice content
Costco TikTok	Short-form Costco content
Costco Reel	Instagram video content
Costco Finds	Interesting products discovered at Costco
Costco Haul	Products purchased during a shopping trip
Costco Food Video	Reviews and reactions
Costco Food Court Video	Food-court products and updates
Costco Product Review	Detailed product discussion
Costco Shopping Video	Warehouse shopping experience
Costco Food Hack	Unusual food ideas
Costco Meme	Humorous Costco-related content

This is why searching for “Costco Video” can produce very different results.

The keyword sits at the center of a much larger content ecosystem.

Why Costco Content Works So Well on Social Media

The success of Costco videos is not just about Costco itself.

It is also about the nature of social media.

Short-form platforms reward content that can be understood quickly.

Costco provides plenty of subjects that meet that requirement.

A creator can hold up a new product and immediately create curiosity.

A food reviewer can show a bite and immediately create a reaction.

A shopper can reveal an unusual product and ask viewers whether they would buy it.

A Costco employee can tease a returning menu item and make viewers guess what it is.

Each idea creates a natural opening for engagement.

Official Costco Videos vs. Creator Videos

This distinction matters.

Not every video mentioning Costco is created by Costco.

There are two very different sides of Costco video culture.

Official Costco content

This may include:

• product announcements
• food-court announcements
• seasonal campaigns
• promotional content
• social-media posts
• company-related videos

Creator content

This includes:

• Costco hauls
• Costco Finds
• reviews
• shopping tours
• food reactions
• memes
• Costco Guys content
• personal recommendations

Both types can become popular, but they serve different purposes.

Official videos represent the brand.

Creator videos represent individual experiences and opinions.

How to Find a Viral Costco Video

If you’re trying to find the Costco video everyone is talking about, searching only for “Costco Video” may not be enough.

Try more specific searches such as:

• Costco viral video
• Costco TikTok
• Costco viral TikTok
• Costco Guys
• Costco Guys video
• Costco food court video
• Costco hot dog video
• Costco Finds
• Costco haul
• Costco food hack
• Costco new products
• Costco Instagram Reel

Adding a specific product or person’s name can narrow the search even further.

What Makes a Costco Video Go Viral?

There is no guaranteed formula for viral content.

However, many successful Costco videos have some common characteristics.

A recognizable subject

People immediately know what Costco is.

A simple idea

The viewer understands the video quickly.

Something unexpected

An unusual product, reaction or announcement creates curiosity.

Strong personality

Creators such as the Costco Guys add a recognizable personality to otherwise ordinary shopping experiences.

Audience participation

Guessing games, ratings and comments give viewers something to respond to.

Easy-to-share format

Short, funny or surprising videos can be shared quickly.

The Costco Guys are a particularly clear example of this combination. Their content developed recurring characters, phrases and rating systems that gave viewers reasons to return and participate.

Costco Video Trends in 2026

The Costco video landscape continues to evolve.

Several themes have stood out during 2026.

CEO Food Videos

The Ron Vachris hot-dog clip brought Costco into a wider social-media conversation involving company executives eating their own products.

Food-Court Comebacks

The return of the twisted churro showed how a simple menu change can become social-media content before and after the official announcement.

Costco Finds

Product-discovery videos remain a natural format for Costco because shoppers are always curious about new or unusual merchandise.

Shopping Hauls

Creators continue documenting their Costco purchases, turning everyday shopping trips into content.

Food Reviews and Hacks

Costco’s food court provides an almost endless supply of review and reaction ideas.

Internet Culture

The Costco Guys demonstrate how a shopping-related video can move beyond retail content and become a broader meme.

Is “Costco Video” One Specific Trend?

No.

This is probably the most important thing to understand about the keyword.

Someone searching Costco Video could be looking for:

• a viral TikTok
• a Costco Guys clip
• a Costco food video
• a Costco shopping video
• a Costco haul
• a Costco Finds video
• a recent Costco announcement
• a food-court video
• a particular viral moment

That is why a comprehensive article has more value than a page explaining only one Costco video.

Frequently Asked Questions

What is a Costco video?

A Costco video is any video related to Costco, including shopping content, product discoveries, food reviews, food-court clips, TikToks, Reels, memes and creator videos.

Who are the Costco Guys?

The Costco Guys are father-and-son creators A.J. and Big Justice, who became widely known for their energetic Costco-related social-media videos.

Why did the Costco Guys become famous?

Their Costco content became popular because of its enthusiastic presentation, recurring phrases, food reviews, recognizable rating system and highly shareable format.

What is the “We’re Costco Guys” video?

It is a viral Costco-related video featuring A.J. and Big Justice that became one of the defining pieces of their online identity and inspired numerous remixes and memes.

What was the Costco CEO hot dog video?

It was a 2026 social-media video showing Costco CEO Ron Vachris eating the company’s $1.50 hot-dog-and-soda combination. The video attracted millions of views shortly after being posted.

Why are Costco food videos popular?

Costco’s food-court products are familiar to many shoppers, relatively easy to show on camera and naturally suited to reviews, reactions and comparisons.

What are Costco Finds videos?

They are videos showing interesting, new, unusual or popular products discovered inside Costco.

What is a Costco haul?

A Costco haul is a video showing products someone purchased during a Costco shopping trip.

Where can I find Costco videos?

Costco-related videos can be found across TikTok, Instagram, YouTube, Facebook, Reddit and other social platforms.

Are Costco Guys videos official Costco videos?

No. The Costco Guys are independent creators. Their content is part of the broader community of user-generated Costco videos.

What Costco food recently went viral?

The return of Costco’s twisted churro became a major recent food-court conversation after Costco teased and then announced its return in September 2026.

Why does Costco appear so often in internet culture?

Costco combines recognizable products, food, shopping discoveries, strong customer communities and highly shareable experiences, giving creators many different ways to turn an ordinary shopping trip into content.

Conclusion

The world of Costco videos is much bigger than it first appears.

A Costco video can be a funny TikTok, a shopping haul, a product discovery, a food review, a food hack, an Instagram Reel or a full-blown internet meme.

The Costco Guys showed how far this type of content can go. What started as enthusiastic father-and-son Costco content developed into a recognizable internet phenomenon with its own catchphrases, rating system and collection of memes.

Then came other memorable moments, including Costco CEO Ron Vachris sitting down with a $1.50 hot dog and turning a simple food-court visit into a widely viewed social-media clip.

More recently, the return of the twisted churro demonstrated another side of Costco’s video strategy: using a short teaser to make customers curious before revealing the answer.

And beyond these headline-making moments, thousands of everyday creators continue making Costco Finds, shopping hauls, product reviews and food videos.

That is what makes Costco Video such an interesting topic.

It isn’t one video.

It is an entire corner of social-media culture built around shopping, food, discovery, humor and the things people find interesting when they walk through a Costco warehouse.